The Association of Professional Sales

APS - the Association of Professional Sales - is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. They are are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

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What we are doing together

APS and Collab Group undertake a range of partnership activity to boost sales apprenticeships across the UK. Together, they have developed the Sales Academy programme based on the level 4, B2B Sales Executive Apprenticeship standard. They have built a set of innovative training materials to guide and develop the skills of professional salespeople, helping them to be significantly more productive and effective as sales ambassadors for their companies and UK industry.

Specialisms

APS works in a variety of ways towards promoting sales skills:

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Professional development

Continuously striving toward improving skills and developing networks for those who want a career in sales.

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Insights and research

Providing outstanding research to advance any sales professional through their career.

Testimonial

Together we work to improve the quality of sales training across the UK.

It is great to be working together to deliver sales training excellence. Our partnership with the Collab Group paves the way for a new generation of salespeople to enrol for sales apprenticeships and develop their careers by gaining professional accreditation.

Ben Turner
Co-CEO of APS

Latest News & Publications

Policy

The Devolution of the Adult Education Budget to the GLA

In this report, the impact of the Devolution of the Adult Education Budget to the GLA gets discussed.

Policy

2019 Collab Group London Colleges Prospectus

We have released our new Collab Group London Colleges prospectus with key information about our partnership.

News

Non-Traditional Revenues Project bid

Looking for consultants to undertake a detailed study to identify investment options

News

Peter Roberts bursary established to support Collab Group students

An award for outstanding achievement for a student from a Collab Group College

Policy

College Governance: Opportunities and Challenges

In collaboration with Shakespeare Martineau, this paper discusses the importance of good governance in the FE sector

Policy

Making apprenticeships work for all - policy

In this publication, we argue for the need of the right building blocks to make a great apprenticeship system.