The Association of Professional Sales

APS - the Association of Professional Sales - is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. They are are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

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What we are doing together

APS and Collab Group undertake a range of partnership activity to boost sales apprenticeships across the UK. Together, they have developed the Sales Academy programme based on the level 4, B2B Sales Executive Apprenticeship standard. They have built a set of innovative training materials to guide and develop the skills of professional salespeople, helping them to be significantly more productive and effective as sales ambassadors for their companies and UK industry.

Specialisms

APS works in a variety of ways towards promoting sales skills:

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Professional development

Continuously striving toward improving skills and developing networks for those who want a career in sales.

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Insights and research

Providing outstanding research to advance any sales professional through their career.

Testimonial

Together we work to improve the quality of sales training across the UK.

It is great to be working together to deliver sales training excellence. Our partnership with the Collab Group paves the way for a new generation of salespeople to enrol for sales apprenticeships and develop their careers by gaining professional accreditation.

Ben Turner
Co-CEO of APS

Latest News & Publications

Policy

Collab Group Position Paper on the Skills for Jobs White Paper

Check out this updated version of our position statement on the Skills for Jobs White Paper.

Policy

Colleges supporting economic recovery report

Check out our report on how colleges can support economic recovery efforts.

News

Vacancy: Strategic Account Manager

Collab Group is recruiting for a Strategic Account Manager.

News

Collab Group Reacts to the Skills for Jobs White Paper

Today, the Government released the long-awaited Skills for Jobs White Paper.

Policy

State of the Sector Report

Collab Group and Halpin Partnership have launched a brand-new report on the “state of the further education sector.” The report is based on an analysis of focus interviews conducted with 25 Principals and Chief Executives across UK Further Education colleges.

Policy

a collab group position paper on the further education white paper

Find out more about the Collab Group position paper on the anticpated White Paper for further education colleges.