The College

Activate Learning

Newham College is based across two main sites in East London, East Ham and Stratford. It provides training and education for over 13,000 students. As a Training Quality Standard Award Winner, Newham College has been recognised for it’s expert teaching skills.

The college has excellent links with industry experts and businesses who help design their courses.

The Employer

Aspers is an entertainment business with venues across the UK. The core business model is around live table gaming but also offers hospitality, sports and live music.

Aspers works closely with local communities and has won 3 leisure industry social responsibility awards. The venue in Newham employs 600 staff and 77% come from the borough.

The Partnership

Newham College and Aspers have been working together since 2012, since then, Newham College has become a key service provider. Aspers invested in learning and development and apprenticeships for administrative staff and management personnel thanks to the support of the college. The college also supplied courses regarding English in the workplace, first aid, minute taking and various NVQs.

The college also developed bespoke courses for the employer to suit the wide range of staff needs culminating in the co-designed Aspers Trainee Croupier Academy. This is an unusual and difficult customised training course and many people come from overseas to gain the qualification. Aspers wanted to find ways to get local people to join the industry as a chosen career choice.

The Benefits

The partnership has flourished and in the seven years since they were first introduced, Newham College has become a key service provider. The close relationship between the college and Aspers shows the value of the professional relationship between an educational body and a commercial enterprise.

The tangible successes of the partnership are significant, with key contributing factors. Aspers have long felt that Newham College staff have been enthusiastic and very willing to explore ideas. The college accommodated courses to deliver on-site or online when necessary and offered training at times that suit a 24/7 industry. The college has always gone the extra mile to support the employer.

On the other hand, Aspers have a relentless focus on the development of their staff. They think about pay structures, progression opportunities and ensure that staff at all levels receive opportunities to improve which really keeps the partnership moving.

Newham College and Aspers share the same philosophy in terms of being leaders of change and support. Staff at the college seem to understand that Aspers is a business and operates under business principles and they are happy to explain how things work and to make the partnership as easy as possible.

There are also benefits in terms of getting to know their locality and the people in it, what they do, and who can help you and especially in terms of networking. The college has introduced Aspers to regional and sub-regional bodies, to local brokers and to other employers. Aspers has linked the college into community organisations as well as other employers.

Want to know more?

For a collection of all the great case studies featured as part of the campaign, please check out our employer engagement prospects.

We’d also love to hear from employer about how Collab Group colleges can work with you to help fill your business needs.